Sr Analyst, Demand Gen Analytics
The Sr Analyst, Demand Generation Analytics is responsible for measuring and optimizing the effectiveness of Local and National paid media initiatives for the Inspire Brands portfolio.
This role will also measure impact of media on brand KPIs and establish links to business outcomes.
This person will track competitive media activity to identify new trends, opportunities, and threats.
We're seeking highly engaged media analytics professional with a proven track record of developing creative measurement approaches to drive media optimization.
The successful candidate is passionate about understanding consumer perception and ensuring we have the right tools in place to capture it.
They can deploy creative analytic approaches to link changes in consumer perception to business metrics.
This role can work from our Atlanta or Boston Support Center.
RESPONSIBILITIES Lead media measurement and optimization for one or more brands within the Inspire Brands portfolio Implement and maintain measurement approaches for all media channels including TV, OLV, OOH, Display, Social, Radio, Search and Partnerships Work closely with Consumer Insights, Customer Analytics, Data Science, Marketing and Media Connections teams to develop learning agendas, media strategy, and measurement approaches Synthesize brand tracking, creative evaluation, ad awareness studies, media mix modeling, campaign analyses and other media KPIs to measure media impact Perform analysis to establish links between marketing KPIs and business outcomes Build dashboards to communicate and analyze trends consumer sentiment, marketing KPIs, competitive marketing initiatives, competitive spend, and show how all link to business outcomes.
EDUCATION AND EXPERIENCE QUALIFICATIONS Minimum 5 years experience with various media measurement tools including media mix modeling, brand lift studies, digital attribution, and foot traffic measurement 1 year experience with ETL tools to create automated processes to aggregate media spend and impression data from media partners 2 years experience with dashboard tools such as Tableau, MicroStrategy or Google Data Studio to automate reporting processes 1 year experience with SQL or other database querying languageREQUIRED KNOWLEDGE, SKILLS AND ABILITIES Familiarity of various media measurement solutions and vendors spanning TV, CTV, Video, Social, Display and OOH to optimize across media partners, creative and targeting.
Strong analytical skills to establish links between marketing KPIs and business outcomes Strong storytelling skills, ability to synthesize results and capture insights to make recommendations clearly to cross-functional teams Interest in traditional and social media and its inner workings Team-oriented attitude and willingness to pitch in whenever needed Demonstrated ability to collaborate successfully and build relationships with internal teams, suppliers and agencies is requiredTRAVELUp to 15% domestic travelInspire Brands is a multi-brand restaurant company whose portfolio includes nearly 32,000 Arby's, Baskin-Robbins, Buffalo Wild Wings, Dunkin', Jimmy John's and SONIC Drive-In restaurants worldwide.
We're made up of some of the world's most iconic restaurant brands, but we're much more than just a restaurant company.
We're a team of hundreds of thousands who individually and collectively are changing the way people eat, drink and gather around the table.
We know that food is much more than a staple-it's an experience.
At Inspire, that's our purpose:
to ignite and nourish flavorful experiences.
Recommended Skills Agenda Development Analytical Customer Analytics Customer Insight Dashboard Data Analysis Estimated Salary: $20 to $28 per hour based on qualifications.
This role will also measure impact of media on brand KPIs and establish links to business outcomes.
This person will track competitive media activity to identify new trends, opportunities, and threats.
We're seeking highly engaged media analytics professional with a proven track record of developing creative measurement approaches to drive media optimization.
The successful candidate is passionate about understanding consumer perception and ensuring we have the right tools in place to capture it.
They can deploy creative analytic approaches to link changes in consumer perception to business metrics.
This role can work from our Atlanta or Boston Support Center.
RESPONSIBILITIES Lead media measurement and optimization for one or more brands within the Inspire Brands portfolio Implement and maintain measurement approaches for all media channels including TV, OLV, OOH, Display, Social, Radio, Search and Partnerships Work closely with Consumer Insights, Customer Analytics, Data Science, Marketing and Media Connections teams to develop learning agendas, media strategy, and measurement approaches Synthesize brand tracking, creative evaluation, ad awareness studies, media mix modeling, campaign analyses and other media KPIs to measure media impact Perform analysis to establish links between marketing KPIs and business outcomes Build dashboards to communicate and analyze trends consumer sentiment, marketing KPIs, competitive marketing initiatives, competitive spend, and show how all link to business outcomes.
EDUCATION AND EXPERIENCE QUALIFICATIONS Minimum 5 years experience with various media measurement tools including media mix modeling, brand lift studies, digital attribution, and foot traffic measurement 1 year experience with ETL tools to create automated processes to aggregate media spend and impression data from media partners 2 years experience with dashboard tools such as Tableau, MicroStrategy or Google Data Studio to automate reporting processes 1 year experience with SQL or other database querying languageREQUIRED KNOWLEDGE, SKILLS AND ABILITIES Familiarity of various media measurement solutions and vendors spanning TV, CTV, Video, Social, Display and OOH to optimize across media partners, creative and targeting.
Strong analytical skills to establish links between marketing KPIs and business outcomes Strong storytelling skills, ability to synthesize results and capture insights to make recommendations clearly to cross-functional teams Interest in traditional and social media and its inner workings Team-oriented attitude and willingness to pitch in whenever needed Demonstrated ability to collaborate successfully and build relationships with internal teams, suppliers and agencies is requiredTRAVELUp to 15% domestic travelInspire Brands is a multi-brand restaurant company whose portfolio includes nearly 32,000 Arby's, Baskin-Robbins, Buffalo Wild Wings, Dunkin', Jimmy John's and SONIC Drive-In restaurants worldwide.
We're made up of some of the world's most iconic restaurant brands, but we're much more than just a restaurant company.
We're a team of hundreds of thousands who individually and collectively are changing the way people eat, drink and gather around the table.
We know that food is much more than a staple-it's an experience.
At Inspire, that's our purpose:
to ignite and nourish flavorful experiences.
Recommended Skills Agenda Development Analytical Customer Analytics Customer Insight Dashboard Data Analysis Estimated Salary: $20 to $28 per hour based on qualifications.
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