Brand Marketing Manager - MENA (Sports Media/PR/Broadcasting)

Company Name:
Sports Equipment
Position Type:
Dubai, United Arab Emirates
Somewhere, in one of our workshops right now, the future is taking shape. We are constantly working to redefine the way clothing and footwear transforms the pitch, court or course. This is what drives us: the feeling of discovery and the urge to innovate. When we create a product that makes our hearts beat faster, we know we're onto something.
If this sounds inspiring, you might be one of us: Someone who loves to create the present, as well as shape the future. There's a reason adidas has been at the forefront of defining sport for more than 60 years: We never stand still. Everyday, we work to improve everything we create.
At adidas, interesting, amazing and inspiring aren't just ideas. They are what we do every single day.
Purpose & Overall Relevance for the Organization:
Drive the development and implementation of regional marketing plans in the region's local offices - North Africa, Egypt, Levant and GCC, including both exclusive joint marketing efforts and implementation of brand initiatives at the retail level, with special focus on the adidas Monobrand stores (Own and Franchise). Bring strong Marketing experience and support to the local offices, strategically partnering to drive business results while serving as the brand steward in partnership with the regional team in Dubai.
Key Responsibilities:
Lead the consolidations of integrated marketing strategies and plans for the regional, based on overall regional brand direction and local business objectives.
Brief interdisciplinary departments on campaign objectives and strategies to further develop detailed plans and support local marketing teams from plan sign-off to delivery to ensure tactics are supporting the approved strategy. Cross-functional team includes Communications, Trade and PR,
Present regional to local offices and obtain buy-in from local Brand Marketing and Commercial Management teams
Partner with key marketing contacts at markets for plan input, approvals and activation.
Maintain an in-depth knowledge of the business and sales trends affecting local markets including understanding of key cities, doors, products (intro dates, orders, availability) and programs to assist in identifying future opportunities.
Lead the development of the in-store and activation strategy to identify and exploit brand presentation
Provide clear strategic marketing feedback in time to impact campaign development
Establish a reporting system to monitor success of marketing campaigns through a variety of measures such as research, ROI, sell-through, etc.
Develop and activate plans around local sports marketing assets in partnership with the regional SPOMA managers and local markets Brand Marketing Managers.
Provide guidance, support and follow-up local Marketing teams on calendar and MWB
Develop and implement Monobrand consumer activations and make sure that they are implemented across the MENA region, according to the business targets
Work with CRM Manager and ensure CRM/data-capture is built into the Brand Activation calendar and plans
Coordinate the MEAN Best Practice sharing with the EM marketing team
Key Relationships:
Local and Regional Sales Teams
Regional Brand Marketing (Trade Marketing, PR, Communications, Product and SPOMA)
EM CRM Manager
Local Marketing teams (North Africa, Egypt, and Levant)
Regional EM marketing teams
Knowledge, Skills and Abilities:
Ability to develop innovative strategies, in order to support the local markets
Broad understanding of how all facets of the marketing mix can affect consumer motivation, product needs and the retail experience.
A thorough understanding of markets and trends.
Strong project management and planning skills
Strong communication skills.
Experience in managing teams - within both direct and informal matrix environment.
Strong analytical skills and attention to detail.
Skill in MS Office applications (Outlook, Excel, PowerPoint, Word)
Ability to travel in the region
Requisite Education and Experience / Minimum Qualifications:
BA in marketing advertising or related field required.
Minimum 5-6 years of brand or retail marketing experience within a consumer goods company or equivalent account management experience at an (advertising) agency. Retail experience strongly preferred.
Equivalent combination of education and experience required in lieu of a degree.
Fluent in English (writing and verbal), French and Arabic a plus
Excellent presentation skills
IT skills: Outlook, Excel and Word: Basic; PowerPoint: advanced

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