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Sr. Manager, Global PR, Social Media & Internal Communications

Company Name:
Reebok
We believe in the best of all worlds. And for forty years we have relentlessly pursued the promise of making style comfortable and enabling metropolitan professionals to look good longer. At Rockport we get that fashion helps us define who we are. When we dress sophisticated we feel sophisticated and when we have style we feel fashionable. Without compromise we bring this to the people we interact with night and day.
Purpose: Ensure Rockport strategy is consistently represented and flawlessly executed throughout all communication activities; traditional PR, social media, events and internal communications. Manage specific PR/social initiatives globally; deliver global PR and social toolkits for markets to execute. Manage both PR and social media agencies, ensuring that the coordination of all efforts are harmonized against key brand initiatives that create advocacy and adoption among consumers and media alike all in an effort to drive the brand forward.
_Public Relations / Social Media_
Drive communications strategy that delivers against brand KPI's.
Manage all activities in partnership with the PR& Social agency to develop seasonal activation plans, inspirational product stories, product seeding needs, product fact sheets, blogger and any necessary programs and elements to move the brand forward.
Drive social media presence of brand and products.
Drive social media content strategy & executional aspects including; creative, editorial, etc.
Be the primary liaison for regions / markets in order to determine their needs and act as consultant in all local executional needs.
Create and deliver global PR & social media toolkits in collaboration with key stakeholders.
Manage all US PR/Social activities in partnership with the US operating unit.
Manage overall PR & Social budget ensuring expenses fall within or below budget.
Order all seeding products for US & global.
Manage all media & key social clipping reports globally. Publish quarterly reports.
Work with Marketing Ops to ensure business intelligence is up to date and commercial considerations are met.
Partner with Reebok Corporate PR & US PR on local initiatives to integrate group activities.
Manage copy and approval process for outgoing press releases. As needed, work with internal/external creative sources, to ensure high quality output at all times.
Quarterly, measure and evaluate all aspects of B2B, B2C and internal communications.
_Corporate Communications_
Serve as the liaison to adidas corporate communications to ensure that Rockport priorities & needs are addressed in global plans with relevant support materials and information developed and delivered in a timely fashion _( includes global intranet, wiki site, blog, adidas annual report, etc. _ ) . Manage internal relationships effectively.
Manage Rockport internal blog as a communications tool for Rockport associates.
Create and submit content for adidas corporate communications _mynewsletter_ to ensure Rockport news is globally well represented & distributed within the adi-Group.
Manage _The Port Report -_ an internal marketing communications program for sharing best practices.
Manage all assets for corporate needs; corporate bios, photography of senior team, etc.
Technical / Professional Skills, Expertise and Qualifications
_Minimum Required_ :
BS degree or equivalent experience
5 years relevant experience in Marketing, Public Relations, Social Media and/or Corporate Communications
Superlative writing skills are a must
Proven ability to build and maintain effective relationships internally and external of the organization
Ability to use, or quickly learn to use web-based communication tools
_Preferred_ :
Previous experience with fashion press
Previous footwear experience is a plus
Experience working within a global / international setting is a plus
Additional languages a plus
Posting Notes: Canton -- Massachusetts -- United States -- -- Rockport -- Americas -- Yes
Requisition Number: 43941
Posted: 16/01/2015
Country: United States
Job Function: Marketing & Communications
State / Province: Massachusetts
Position Type: Full time
City / Location: Canton
Brand: Rockport
Relocation: No

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